Marcela Sarahi Reyna Lozano

Marcela Sarahi Reyna Lozano is an experienced marketing professional with a diverse background in growth planning and strategic marketing. Currently serving as Growth Planning Coordinator at HEINEKEN MÉXICO since January 2016, Marcela has held various positions including Account Controller and Trade Marketing Coordinator. Prior to this, roles included Coach de Mercadotecnia at Barared, where Marcela focused on communication strategies and budget management, and Coordinador de Mercadotecnia at Finreal, overseeing marketing strategies and event coordination. Earlier experience includes serving as Jefe de Análisis de Información y Merchandising at Eciton Global S.A. de C.V., where Marcela developed promotional strategies and conducted market studies. Marcela holds a degree in Communication Sciences with a focus on Advertising from Universidad Autónoma de Nuevo León.