Ricardo Vela Leal

Ricardo Vela Leal is a financial professional with extensive experience in strategic asset management and financial analysis. Currently serving as the BC Strategic Assets Leader and BC Sales Coordinator at HEINEKEN MÉXICO since April 2023, Ricardo focuses on identifying savings opportunities, monitoring performance indicators, and enhancing processes. Prior to this role, Ricardo held various positions at Alpek from February 2020 to April 2023, including Jefe Finanzas Holding, where responsibilities included long-term financial modeling, budget management, and economic evaluations for business opportunities. Earlier experience includes roles as a Finance Holding Analyst and Finance Holding Intern at Alpek, where tasks involved financial reporting, budget consolidation, and competitor research. Ricardo holds a B.A. in Financial Management from Tecnológico de Monterrey and has completed courses on Strategic Management at The London School of Economics and Financial Economics at The University of British Columbia.