Iina Käpynen

Iina Käpynen currently serves as the Marketing Director at HEINEKEN Switzerland since May 2023. Prior to this role, Iina worked as the Commercial Strategy Manager at Brau Union Österreich from October 2022 to May 2023 and held various marketing positions at The HEINEKEN Company from September 2016 to October 2022, including Marketing Manager for the Heineken® Non-Alco portfolio and Energy Drinks, Head of Digital Acceleration & Media, and completed an International Graduate program with three commercial assignments in Mexico, the Netherlands, and Russia. Iina's earlier experience includes serving as an Associate Consultant at Simon-Kucher & Partners and as a Mergers and Acquisitions Analyst at EY. Educational qualifications include an MSc in Management, Organization and Governance from The London School of Economics and Political Science and a BSc in International Management from ESB Business School, Reutlingen University, along with a BSc in International Business Administration from Universidad Pontificia Comillas.