Michelle Hilfing

Michelle Hilfing currently serves as the Channel Manager On-Trade at HEINEKEN Switzerland, focusing on national channel marketing measures in various sectors and managing flagship projects for Calanda and Desperados. Prior to this role, Michelle held positions at Coca-Cola HBC, including Leadership Trainee and Trade Marketing Out-of-Home Intern, where responsibilities included cross-functional project management and digital marketing support. Michelle has also gained experience in the fitness sector as a Personal Trainer and Fitness Instructor, and in financial services with roles at VZ VermögensZentrum, where responsibilities ranged from data management to client consulting. Educational qualifications include a Bachelor's degree in International Management from ZHAW School of Management and Law and Universidad Carlos III de Madrid, along with various health and fitness certifications.