Mariano Bearzi serves as the Vice President of Strategic Partnerships at The HEINEKEN Company, a position held since May 2004, where responsibilities include overseeing Heineken licenses in CCU markets across several South American countries and managing key business relationships with Diageo and Molson Coors. Bearzi has a wealth of experience at Heineken, having held various roles such as VP of Heineken brand development for the Americas, Head of CCU Partnership, and Country Manager for Argentina. Prior to their tenure at Heineken, Bearzi worked as the Heineken Brand Manager at CCU Argentina, achieving significant volume growth, and previously as Brand Manager at Cerveceria y Maltería Quilmes. Educational qualifications include an MBA from EOI-UCA, a postgraduate degree in Marketing from UADE, and a degree in Administration from Universidad Nacional de La Plata.
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