Vu Pham

Vu Pham is a Senior Brand Manager at HEINEKEN Vietnam, leading all campaigns and specializing in ATL strategies to shape the premium beer category in Vietnam. With a strong track record as Brand Manager for Heineken Silver, Vu has driven significant brand growth and rejuvenated its image through award-winning campaigns. Prior to HEINEKEN, Vu worked at Nestlé, where successful marketing initiatives resulted in double-digit growth and high-impact product launches. Education includes a Master's Degree in International Management and a BA in Business Economics from the University of Exeter, alongside A Level qualifications from Ashbourne College.