Bernardo Guzman

Bernardo Guzman is a seasoned professional with extensive experience in strategic foresights and insights within the marketing and advertising sectors. Currently serving as Senior Director of Global Strategic Foresights at The HEINEKEN Company since May 2022, Bernardo has previously held various leadership roles, including Director of Strategic Insights and Innovation and Trends & Insights Lead at the same company. Prior to that, Bernardo worked at Anomaly as Strategy Director and Sr. Strategist, and at the community as Sr. Strategist, Strategic Planner, and Junior Strategic Planner. Bernardo holds degrees in Marketing from both the University of South Florida and Tecnológico de Monterrey, along with completing the Account Planning Program at Miami Ad School.