Danielle van Rooyen

Danielle van Rooyen is a seasoned product manager with a rich background in AI, machine learning, and consumer product strategies. Currently serving as the Global Senior AI/ML Product Manager at The HEINEKEN Company since August 2023, Danielle leads the development and deployment of AI-driven recommendation systems. Prior experience includes a role as Global Senior Product Manager B2C at Otrium, where Danielle executed product vision and strategic roadmaps, and as Global Lead Product Manager B2B2C/SaaS at Cartrack, focusing on user needs and business alignment. Danielle has also contributed to Uber as Product Launch and User Engagement Manager, successfully launching UberEats in South Africa. Early entrepreneurial experience includes co-owning Beauty Fix Skincare, achieving profitability within a year. Danielle holds a Bachelor of Commerce in Marketing/Branding from the University of South Africa.