Brad Higginbotham

Brad Higginbotham possesses extensive experience in business intelligence, insights, and analytics, currently serving as Vice President of these areas at Helen of Troy. Previously, Brad held the position of Senior Director of Strategy & Insights. At Sam's Club, Brad was Senior Director of Business Member Merchandising, while at Sysco, Brad served as Senior Director of Category Management. Prior roles at Coca-Cola Refreshments included Group Director of Category Advisory Services and Senior Manager of Category Planning, along with a role as Customer and Shopper Insights Manager. Brad began career at 20th Century Fox as Director of Category Management. Educationally, Brad earned a Bachelor of Science in Marketing from the University of Alabama at Birmingham between 1999 and 2001.