Saad Ali is an experienced professional with a robust background in leadership and consumer engagement. Serving as the CEO of Helium Pvt Ltd since September 2000, Saad has been instrumental in designing and executing 360 consumer engagement strategies across the UAE and KSA. Previous roles include Executive Director at ECXS from 2002 to 2005, CEO of I Puri Securities from April 1996 to August 2000, and Head of Sales at MRJ Securities from September 1993 to March 1996. Saad holds a Master of Business Administration in Marketing from the Institute of Business Administration, obtained between 1988 and 1991, and attended International School Bangkok and Bangkok Patana School earlier in their education.
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