Sabrina Fiorini

Sabrina Fiorini is a seasoned professional with extensive experience in partnership strategies and business development, currently serving as the Global Associate Director of Partnerships at HelloFresh since July 2023, where responsibilities include overseeing affiliate and partnerships strategy across multiple countries and brands. Prior to this role, Sabrina held positions such as Associate Director of Global Affiliates at HelloFresh and Head of Partnerships at 55/Redefined. Sabrina's previous experience includes significant roles at Expedia Group, where leadership as Affiliate Partnerships Director for EMEA involved the transformation of marketing teams and substantial profit growth. Additional roles at Vrbo, HomeAway, and Expedia Ltd focused on affiliate partnerships and global marketing initiatives. Sabrina's career commenced at TradeDoubler and Confetti Network Ltd, establishing a solid foundation in business development and online marketing.