Hien Lane

Hien Lane has a diverse and extensive work experience spanning over several industries and roles. They started their career in 1996 at Mars, where they held various managerial positions in marketing and trade activation. After that, they worked at Diageo as the Head of Trade Activation and later as the National Trade Activation & Commercial Planner. They then joined Stuart Alexander as the Head of Category Management & Customer Marketing before moving on to HTL Consulting as a Shopper Marketing & Category Development Strategist. Hien Lane also worked at Shopology Pte Ltd as the Director of Consulting and at Luxottica as the Regional Marketing Director for SEA/ANZ. They later joined Hello Health Group as the Vice President of Regional Partnerships and then became the Senior Vice President of APAC Regional Partnerships. Currently, Hien Lane holds the position of Executive Vice President, Commercial & Growth at Hello Health Group. They also have experience as the Founder of Concom Consulting Pte Ltd, where they focused on connected commerce consulting. Overall, Hien Lane's work experience showcases a strong background in marketing, trade activation, category management, and strategic consulting.

Hien Lane completed a Bachelor of Business degree in Marketing from the University of Technology Sydney between 1992 and 1994. Additionally, Hien attended All Saints College, although no further details regarding degree or field of study are available.