Juliana Costa Parra

Brand Originator Tec Italy at Henkel

Juliana Costa Parra is an accomplished professional with extensive experience in sales, marketing, and business management within leading companies such as Henkel and Amcham-Brasil. Currently serving as the Regional Professional Channels & Growth Manager for Henkel Consumer Brands in LATAM since January 2014, Juliana has successfully driven strategic initiatives and fostered key professional relationships. Previously, Juliana held roles including Global Sales & Business Steering Manager, where dynamic business initiatives were orchestrated to enhance profitability, and Customer Marketing Manager, focusing on innovative strategies to boost brand recognition. Juliana's early career includes managing sales teams as a Wholesale Channel Area Manager and contributing as a Corporate Trainee at Henkel. Juliana holds a Bachelor’s Degree in International Relations with an emphasis on Marketing and Business from ESPM, a Project Management degree from the same institution, and a Certificate in Marketing Management from Insper.

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