Ariel Laden

Ariel Laden is an accomplished professional in product development and user experience design with extensive experience in the technology and toy industries. Currently serving as Vice President of Product Development at HeraMED Limited since November 2017, Ariel focuses on human-centered solutions in maternity care. Previous roles include Marketing Director and User Experience Design Specialist at Wise Toys, where responsibilities encompassed product ideation and development. Ariel also held the position of Director of Product Development at Tema Toys & Games, leading the establishment of over 50 award-winning products. As Head of User Experience at Signals Analytics, contributions included designing a B2B platform and collaborating with development teams. Additionally, Ariel co-led the Toy Ideation Program at Shenkar, promoting innovation within the inventor community. Early career experience includes web design at MORE Interactive. Ariel holds a B.Des in Design and Visual Communications from Bezalel Academy of Art and Design.