Karina Márquez

Karina Marquez is an accomplished marketing professional with extensive experience in brand management, portfolio strategy, and innovation across leading global companies. Currently serving as the Global Category Director at Hero Group since November 2020, Karina oversees the marketing strategy for the baby food category, focusing on growth planning and innovation management. Prior roles include Head of Global Growth Platform at General Mills, where Karina led product platforms for Yoplait and launched the "Global Innovation Factory," and Head of Marketing for Australia & New Zealand at Bel, where strategic campaigns and product launches were successfully implemented. With a robust educational background that includes an MBA and advanced strategy certifications, Karina possesses a deep understanding of market dynamics and consumer-centric methodologies.