Kate Gunby

Kate Gunby is currently working as Analytics & Insights at HERO since May 2021. Kate is also a Tutor/Sessional Lecturer in Marketing Research, Marketing Analytics, and Marketing Insights at the University of Sydney since March 2017. Additionally, Kate is the Founder of Guided By Numbers since January 2017. Kate has a diverse background in analytics and insights, having worked in various leadership roles at companies such as Merivale, Annalect, Omnicom Media Group, and BrandScience. Kate holds a Doctor of Philosophy (PhD) in Marketing Research from the University of Sydney, and a BSc in Statistics and Economics from the University of Southampton.