Jiří Svoboda

Jiří Svoboda has a diverse work experience spanning various roles and industries. Jiří currently works at Heureka Group as the Group Head of Ad Tech & CRM, where they are responsible for strategy, management, optimization, and delivery of display advertising, product native advertising, and CRM across h!g CEE markets. Jiří oversees remote teams located in different h!g locations in Europe. Prior to this, Jiří served as the Group Head of Yield Management at Heureka Group, where they developed sales and product strategies for display advertising on CEE markets.

Before joining Heureka Group, Jiří worked as a Digital Marketing Consultant at SilentLab, where they helped the company understand digital marketing channels and handled SERP marketing, PPC inbound channels, and SEO optimization for the company's brand, VERTI. Jiří also has experience working at Prima TV, where they served as the Head of data & programmatic and as a Yield Manager. At Mediální skupina MAFRA, Jiří held the roles of Digital Marketing Manager and Product Manager, where they focused on product development, dev team coordination, affiliate marketing support, marketing channels mix, and SEO optimization.

In addition, Jiří worked as an IT & Digital Marketing Manager at Hotel Solutions, an E-commerce Manager at Sardis Ltd., and as an IT Freelancer at Freelance Computer Services. Overall, Jiří Svoboda has demonstrated expertise in ad tech, CRM, yield management, digital marketing, and IT.

Jiří Svoboda pursued their first degree at Gymnázium Opatov from 1999 to 2003, where they obtained a School Leaving Exam with a focus on English, German, Czech, and History. Following this, they enrolled in the Institute of Hospitality Management in Prague from 2003 to 2008, where they completed their Master's degree. The field of study for their Master's degree is not specified.