Mariam Muradyan

Mariam Muradyan has a diverse work experience in marketing and communications. Mariam currently works as a Product Marketing Manager at Grōksmith, where they develop data-driven strategies for market penetration and marketing communication for tech startups. Their responsibilities include guiding the initial implementation phase covering various aspects of digital presence, such as branding, creative design, media coverage, content creation, search engine optimization, and app store optimization.

Prior to their current role, Mariam was the Chief Marketing Officer at Yell Extreme Park from 2015 to 2020. In this position, they led the digital marketing, design, and customer support teams. Mariam defined marketing KPIs, formed partnerships with key players, and prepared and analyzed annual marketing budgets. Mariam also managed various campaigns, including PPC, Paid Social, Display, and YouTube, and tracked their effectiveness.

Before joining Yell Extreme Park, Mariam worked as a Marketing Communications Officer at Breavis from 2018 to 2019. Mariam developed and executed research-based marketing and communications strategies for clients, including the European Bank for Reconstruction and Development, small businesses, and IT companies. Mariam facilitated communication of agency services through digital advertising channels and validated promotions through A/B testing.

Mariam started their career as a Journalist at iLur.am from 2013 to 2015. Mariam conducted interviews and research to produce engaging articles and videos for digital media, demonstrating a strong commitment to ethical and accurate reporting.

In 2013, Mariam also had an internship as a Marketing and Communications Specialist at Ameriabank CJSC.

Mariam Muradyan completed their Bachelor's degree in Marketing from Université Jean Moulin (Lyon III) from 2009 to 2013. In 2016, they obtained an International Diploma in Digital Marketing from the International School of Marketing. Recently, in 2020, they received a Certificate of Completion in Marketing/Marketing Management, General from the American University of Armenia.