Benjamin Biörnstad

Benjamin Bi is a skilled professional in the hospitality and luxury management sectors, currently serving as a Lecturer of Hospitality Management and Luxury Management at the University of Sanya from October 2022 to July 2024. Between January 2023 and October 2023, Benjamin managed retail education and event initiatives for Trudon and Carriere Freres, focusing on fragrance events and educational content. Prior experience includes roles as a Luxury Beauty and Perfume Buyer at Beijing Hualian (SKP) Department Store, where management of product distribution for 18 brands took place, and as a Customer Experience Measurement Specialist at GBW. Additional noteworthy positions include training in food and beverage management at Marriott International and various consultancy roles related to human resources, hotel sustainability, and over-tourism research. Benjamin Bi holds a Master's degree in Hospitality, Tourism, and Event Management from The University of Queensland and is currently pursuing a Master's degree in Retail and Consumption at Lund University.