Ashley Murillo

Merchandising Manager, DTC at HEYDUDE

Ashley Murillo is an accomplished merchandising and e-commerce professional with extensive experience in managing and driving growth across various industries. Currently serving as a Merchandising Manager for HEYDUDE, Ashley develops and implements product merchandise strategies focusing on the North American direct-to-consumer market. Previous roles include E-commerce Account Manager for Clinique at The Estée Lauder Companies Inc., where Ashley oversaw a $145 million online business, and various account management positions at Reebok managing footwear, apparel, and global market strategies. With a strong background in buying and product development at Macy's, Ashley has consistently focused on maximizing sales and leveraging customer insights. Education includes dual Bachelor of Arts degrees in Political Science and Psychology from Stony Brook University.

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