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Lorena "Ina" Flores

Founder - CEO at Hey Roomie

Lorena "Ina" Flores has had extensive work experience in various roles and industries. Lorena "Ina" is the Founder and CEO of Hey Roomie by Kaway Technologies since November 2021. Prior to that, they served as the Head of Innovation at In Circle starting in March 2021. From February 2017 to August 2020, they were the Head of Strategy and Business Development at Infinite Ideas Advertising Agency, Inc. Lorena also held the position of Senior Manager for Strategic Communication and Planning at Philippine Realty & Holdings Corporation from July 2014 to February 2017. Lorena "Ina" co-founded and worked as a Consulting Partner at Social Play and Innovation Network (SPIN) from December 2011 to January 2017. In addition, they worked as a Senior Strategic Planner at GeiserMaclang Marketing Communications Inc from June 2012 to February 2014. Prior to their roles in the marketing and consulting industry, they worked as a Self-Employed Designer, specifically as a Landscape Architect, from February 2011 to June 2012. Their early work experience includes being a Junior Landscape Architect-Consultant at Celine Borja Architects (CBA) from November 2008 to February 2011.

Lorena "Ina" Flores has obtained a degree in B Landscape Architecture from the University of the Philippines Diliman. Additionally, they have received a certification in Customer Analytics from the University of Pennsylvania, obtained in April 2016 through Coursera Course Certificates. The education history does not provide specific start and end dates for either the degree or the certification. It is unknown whether Ina has pursued any additional degrees or certifications.

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