Patrick Ascher

Patrick Ascher is an experienced professional in the sales and marketing sectors, currently serving as Director of Sales for Lubricants and Specialties EMEA & APAC at HF Sinclair since March 2022. In this role, Patrick develops and executes marketing and sales strategies for the Sonneborn brand, leading a team of around 20 employees. Prior to this, Patrick held various positions at HollyFrontier, including Director of Marketing for Lubricants and Specialties, and has extensive experience from roles at Dexerials Europe B.V., SONY, and KLM. Educational qualifications include a Post Wetenschappelijk Onderwijs degree from Nyenrode Business University and several marketing credentials, supplemented by a Bachelor’s degree in Business Economics from Hogeschool voor Economische Studies Amsterdam. Patrick is also a treasurer and board member of the European Wax Federation.