Roshelle Savdie Lechter is a seasoned product marketing professional with extensive experience in various roles, currently serving as Product Marketing Manager and Hiring & Workforce Planning Lead at HiBob since November 2024. Prior to this, Roshelle held multiple positions at Yotpo from August 2019 to December 2024, including Product Marketing Manager and Senior Inbound Marketing & Sales Specialist. Experience also includes working as a Market Researcher at SPLITFIT and several positions at Brandeis University, such as International Students and Scholars Ambassador. Earlier roles in marketing include internships at Peterpans Adventure Travel and The Fred Hollows Foundation. Roshelle earned a Master’s degree in International Economics and Finance from Brandeis International Business School and a Bachelor’s degree in Psychology and Business from Brandeis University, along with study abroad experience at Boston University.
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