Rusty Reid

Rusty was named president and CEO of Higginbotham in 1989, at which time he implemented the firm’s single source service platform whereby customers can obtain all their insurance and financial services under one roof. At that time he also led the adoption of Higginbotham’s employee ownership structure, aligning all employees’ interests in the success of the firm. Under Rusty’s leadership, Higginbotham has grown to become one of the nation’s 20 largest independent insurance firms with offices in multiple states. He is also one of Higginbotham’s highest producing commercial property/casualty brokers.

Rusty began his insurance career in 1983 as an assistant to the principals of Ramey, King, & Minnis Insurance Agency. He moved on to American General Fire & Casualty Company as a territorial marketing manager before joining Higginbotham in 1986.

Rusty’s affiliations include: member of All Saints’ Episcopal Church; trustee for All Saints’ Episcopal School; past chairman for the Boys & Girls Clubs of Greater Fort Worth; executive board member and past chairman for Casa Mañana; past trustee for Cook Children’s Health Foundation; past executive board member for North Texas Community Foundation; executive board member for Davey O’Brien Foundation; board member for Delta Phi Chapter of Theta Chi; board member for The Fort Worth Club; past chairman for Fort Worth Sister Cities International Mayor’s International Dinner; past chairman for Fort Worth Young Presidents’ Organization; member and past board chair of National Multiple Sclerosis Society Fund Raising Hall of Fame; member of Rivercrest County Club; mentor for Texas Christian University Neeley School of Business Mentor Program; regent for University of North Texas; member of University of North Texas Health Science Center Values Advisory Council; and member of World Presidents’ Organization. Rusty is also a member of several insurance industry groups.

Rusty received a bachelor’s degree in Business Administration/ Insurance from The University of North Texas and he is a Certified Insurance Counselor (CIC).