Alex Mashrabov

Alex Mashrabov is a seasoned technology executive currently serving as Chief Executive Officer at Higgsfield AI, leading the development of a video AI personalized storytelling mobile app and achieving a significant milestone with the release of a top-tier video model. Previously, Alex held the position of Director of Generative AI at Snap Inc., where remarkable accomplishments included the launch of the MyAI conversational chatbot, which attracted over 150 million users, and viral GenAI AR effects that significantly boosted daily active user growth. As co-founder and COO of AI Factory, Alex was instrumental in shaping core computer vision technology and managing engineering teams, while earlier entrepreneurial efforts included founding a stealth-mode startup that developed a top-ranking educational iOS app. Alex’s research experience at Yandex focused on enhancing search query relevance through advanced machine learning techniques. Academic credentials include degrees from the University of California, Berkeley, Innopolis University, and the Moscow Institute of Physics and Technology.