Nikki Mitchell

Nikki Mitchell has extensive experience in marketing, events, sales, and brand development. Nikki started their career as a Sales & Marketing Assistant at The Cliffs Communities. Nikki then worked as an Exclusive Agent for a new community, where they handled marketing and advertising. Nikki later became an Owner/Broker-in-Charge at Nitch Real Estate, focusing on marketing and selling new properties. Nikki joined Asheville Radio Group as the Director of Marketing & Events, where they organized large-scale events and promotions. After that, they pursued their childhood dream by becoming the Boss Lady & Lead Brand Architect at Strawberry Armstrong. In this role, they brought positivity and enthusiasm to their projects. Nikki then joined Highland Brewing Company, initially working as a Private Event Sales Manager and eventually taking on the role of Hospitality Director. Currently, they serve as the Vice President of Brand Development, leading Highland Brewing's innovation, sales, marketing, culture, and hospitality efforts. Throughout their career, Nikki has achieved notable successes, including growing private event revenue by 40% in their first year and overseeing the construction of a second venue.

Nikki Mitchell completed their education at The University of Georgia from 1997 to 2001. Nikki earned a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication. In addition, they have obtained a NC Real Estate License and is eligible to be a Broker in Charge. The specific month and year of obtaining the certification were not provided.