Nikita Lafferty

Nikita Lafferty possesses extensive experience in communications and marketing, currently serving as a Communications and Marketing professional at Highlands and Islands Airports Ltd since July 2022. Previous roles include Senior Marketing Account Manager at Dynam, focusing on global paid social media, email and CRM automations, and project management from June 2020 to June 2022. Nikita also held the position of Email and CRM Marketing Manager at Equator, known for its excellence in digital marketing, from August 2017 to June 2020, and started as a Digital Marketing Executive. Earlier experience includes serving as Digital Marketing Officer at EGG Lighting and holding various positions at the University of Glasgow, where research on sleep and self-perceptions was conducted. Nikita's background is complemented by training as a Volunteer Counsellor with NSPCC (ChildLine), showcasing a commitment to supporting children's well-being. Nikita earned an Undergraduate Honours degree in Psychology from the University of Glasgow.