Brendan Diaz

Brendan Diaz is currently the CEO at HighSide. Prior to this, they were the President at Coin.co and the Chief Strategy Officer at CoinApex. Brendan has also held the position of Chief Visionary Officer at Eleven2, Inc.

Diaz has extensive experience in the cryptocurrency and blockchain space. At Coin.co, they worked closely with the CEO on fundraising and legal efforts/obligations. Brendan was also responsible for business/organization policy, setting and measuring company goals and milestones, and keeping the CEO and Board appraised of trends/issues/significant events. In addition, Diaz headed up business development (sales) and partnership opportunities.

At CoinApex, Diaz was a co-founder of the first cryptocurrency & blockchain think tank/accelerator program in NYC. Prior to that, as Chief Visionary Officer at Eleven2, Inc., they were brought on to help eleven2 prepare for an acquisition. During their time there, they restructured support operations to improve response times, customer satisfaction ratings, reduce churn and improve NPS. Brendan also oversaw development efforts to build custom tools for effectively measuring key KPIs. In addition, they improved project management flow, accountability and managing to metrics. Brendan also worked extensively with the branding and marketing team to improve website CRO, discover new sources of optimized leads and measure + improve ROI.

Brendan Diaz is a graduate of Syracuse University and Hofstra University.

Some direct reports include Jonathan Warren - Chief Technology Officer, Ariel Martinez - Head of Mobile Development, and Andy Johnson - Chief Product Officer.