Katie Boucher

Katie Boucher is an experienced marketing professional specializing in web marketing and content strategy. Currently serving as Web Marketing Lead at Hightower Advisors since January 2021, Katie focuses on enhancing search engine visibility and improving website structures for financial advisory firms. Previous roles include Senior Content Marketing Associate at Brideside, where Katie managed SEO strategies and authored optimized content, and Senior Associate at SmithBucklin, overseeing editorial projects for various sectors. With a background in digital marketing and content creation, Katie has also held positions at Walker Sands Communications, a5 Inc., and Loyola University Chicago, building a comprehensive skill set in SEO, content management, and digital asset development. Katie holds a Bachelor of Arts in Public Relations, Advertising, and Applied Communication from Loyola University Chicago.