Ignacio Remuiñan

Growth Performance Manager at higo

Ignacio Remuiñan has a diverse work experience in marketing and management roles. Ignacio started their career as an Accounting Trainee at Danone, where they analyzed and reconciled accounts, participated in the closing process, and collaborated on reports for internal and external audits.

Ignacio then worked as a Trainee in Experience Marketing Mercosur at General Motors, where they coordinated brand licensing, managed product design, and assisted with communications on social media platforms for licensed brands. Ignacio also provided support in organizing events for Chevrolet Argentina.

Afterwards, Ignacio joined UTAG as a Digital Analyst, where they implemented and developed campaigns, negotiated with media and suppliers, and analyzed and optimized campaigns based on key performance indicators. Ignacio then became a Programmatic Team Leader, responsible for coordinating the programmatic team, developing growth plans for clients, planning and presenting programmatic strategies, and analyzing the industry and market to drive business growth. Ignacio subsequently took on the role of Digital Marketing Coordinator, overseeing the digital area of the company and developing growth plans for clients in various countries.

Ignacio later joined DiDi as a Paid Marketing Manager, responsible for managing paid marketing campaigns. Currently, they hold the positions of Growth Performance Manager at Higo and Growth & Marketing Lead at Sammy, both acquired in 2022.

Throughout their career, Ignacio has demonstrated strong leadership skills, coordination abilities, and expertise in digital marketing, programmatic strategies, and paid marketing. Their experience spans across multiple industries, including automotive, food, and technology.

Ignacio Remuiñan completed a student exchange program at Universidad de Cantabria from 2016 to 2017, where they pursued a degree in Ciencias Economicas. Following that, from 2012 to 2019, they attended the University of Buenos Aires, where they earned a degree in Grado en Administración y Dirección de Empresas, specifically in the field of Licenciado en Administracion. In addition to their formal education, Ignacio obtained a certification in E-commerce from Coderhouse in August 2020.

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