Well-respected among her peers and donor community, Carrie Espinoza serves as the agency’s chief advancement officer. In her role, Carrie is responsible for raising more than $2 million a year to augment public funding for Hillsides programs. In addition, she is charged with fundraising for special initiatives, such as the agency’s recent $17 million capital campaign to enhance its aging Pasadena campus.
Carrie began her career at Hillsides in 1997 in the community resources department, cultivating relationships with volunteers and in-kind donors along with organizing special events, outings, and activities for the children living at Hillsides. In 2004, she was named assistant director of development, and in 2013, director of development. Carrie brings knowledge of the various components of the advancement services department, an effective working relationship with her team, the confidence of the donors, and a demonstrated commitment to the mission. She oversees major gifts and planned to give, annual support, grant management, corporate sponsorships, communications, direct mail, and marketing, special events, and the fundraising component of support groups. In addition, Carrie participates in the board of directors meetings including attending executive, finance, capital campaign, membership, and building and grounds committees. Carrie is a member of the Association of Fundraising Professionals.
As a former board member and Ways & Means committee member at Holy Angels Catholic elementary school in Arcadia, she honed her special event skills by developing and overseeing all fundraising events for several years.
Previous to Hillsides, Carrie owned and operated adult residential care facilities for thirty years. She received her associate’s degree and certificate of achievement in nursing home administration from Pasadena City College. Carrie also earned her nursing home administrator license from the California Department of Public Health.
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