Jasmine Koo is an experienced marketing professional currently serving as the Brand and Social Media Manager at Hilti Asia Pacific since September 2021, where strategic market initiatives are developed for Australia, New Zealand, India, and Southeast Asia. Prior to this role, Jasmine was the Go-to-market Manager at Singapore Press Holdings, achieving a 58% increase in ad revenue for Hindu publications through innovative partnerships and content strategies. Jasmine's extensive background also includes significant positions at SPH Magazines Pte Ltd, where project management of digital magazine initiatives and multi-channel marketing campaigns were key responsibilities, as well as roles in B2B marketing and business development at Saat Logistics Pte Ltd. Beginning a career as an intern and advancing to Account Manager at A Group Of People Pte Ltd, Jasmine has managed high-profile accounts and collaborative efforts across various sectors. Jasmine holds a Bachelor's degree in Mass Communication/Media Studies from RMIT University and a Diploma in Media and Communications from Singapore Polytechnic.
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