Rafael Pineda

Rafael Pineda serves as Gerente de Negocio at Colmena Seguros since January 2024, focusing on the MyPe segment. Prior experience includes roles as Marketing Director at MetLife (May 2021 - December 2022) and AIG (January 2013 - April 2021), where significant achievements included increasing profitability and enhancing brand awareness through strategic marketing initiatives. Previous positions range from Product Manager at Carrefour, enhancing market share in Colombia, to General Manager at Ferreimportados S.A., driving business growth and operational strategies. Rafael's extensive background in product marketing includes impactful roles at Samsung Electronics and SONY, where award-winning campaigns were developed. Earlier experience as a Commercial Agent for the Embassy of Chile involved consulting numerous companies on market penetration strategies. Rafael holds multiple degrees in Economy and Marketing, including an Executive MBA from Andes University.