Zane Rathwick has a wealth of experience in the field of marketing, spanning over two decades. Zane'smost recent position was as the Global Vice President of Marketing at Hivebrite, a role they have held since January 2023. Prior to this, Zane served as the Vice President of Marketing at Qrvey from January 2020 to January 2023.
Before joining Qrvey, Zane held various leadership positions in marketing, including Vice President, Global Marketing at Ecrion Software from May 2017 to November 2019 and Vice President, Marketing at Salsa Labs from February 2016 to April 2017.
Zane also has extensive experience in digital marketing and eCommerce. Zane worked as the Vice President, Digital Marketing and eCommerce, U.S. and EMEA at Embarcadero Technologies from November 2010 to October 2015. Prior to that, they held similar positions at Autoweb, Inc., where they served as the Vice President, Digital Marketing and Operations from February 1998 to October 2010, and as the Sr. Director, Growth Marketing from February 1998 to February 2007.
Earlier in their career, Zane worked as the Sr. Director, Digital Marketing at Kelley Blue Book from February 2007 to January 2009. With their extensive experience in marketing leadership roles across diverse industries, Zane Rathwick brings a strong background and expertise to any organization.
Zane Rathwick's education history includes a Bachelor's Degree in Business Administration/Marketing from California State University, Fresno. Zane also attended the Cornell Johnson Graduate School of Management for Executive Education in Marketing Strategy. Furthermore, Zane pursued Analytics at the Massachusetts Institute of Technology, although the specific dates are not provided.
Additionally, Zane has obtained various certifications, including "Advanced Lead Generation" from LinkedIn in June 2022. Furthermore, they hold certifications in "AdWords Search Certified" from Google and "CMO Foundations: Creating a Marketing Culture" from LinkedIn. Zane also completed the "Inbound Certification" from HubSpot, though the exact dates of these certifications are not specified.
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