Allie Tsavdarides (Alexandra)

Allie Tsavdarides has a diverse and extensive work experience in marketing and brand management. Allie (Alexandra) currently holds the position of Senior Marketing Director, EMEA at UGG. Prior to this, they worked as the (Interim) Marketing Director, EMEA at HOKA.

Allie's previous roles include being the Vice President of Marketing at Faherty Brand, where they led teams and developed strategies to accelerate brand and commercial growth. Allie (Alexandra) also held the position of Global Marketing Director at New Balance, where they focused on consumer-led strategy, brand identity transformation, and DTC-first focus.

Before joining New Balance, Allie worked at TOMS, where they held multiple roles including VP of Global Brand Marketing, Marketing Director EMEA, and Community Marketing Manager (Global). In these roles, they developed and implemented go-to-market plans, guided brand marketing strategies, and fostered brand ambassadorships and community engagement.

Allie also gained experience at companies such as The QUO VADIS Agency, Q, and The Supergroup Creative Omnimedia, where they contributed to operations management, marketing, and client services. Allie (Alexandra) began their career as a Marketing and Communications Coordinator for MTW (NGO), supporting non-profit communication efforts.

Overall, Allie Tsavdarides has a strong background in developing marketing strategies, leading teams, and driving brand growth in various industries.

Allie Tsavdarides has pursued a Bachelor's Degree in Integrated Marketing Communications from Winthrop University. Additionally, they have studied International Media & Communications at Jonkoping University, specifically in the School of Mass Communication.