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Jared Smith

Global Product Line Manager - Performance Footwear at HOKA

Jared Smith is an accomplished Global Product Line Manager for Performance Footwear at HOKA ONE ONE since July 2016, where significant contributions to brand growth exceeding $1 billion and category growth of 90% within four years were achieved through effective cross-functional team leadership and data-driven product solutions. Prior experience includes roles such as Associate Global Product Line Manager at HOKA ONE ONE, where productivity improvements led to 40% year-over-year growth, and positions at MLT Vacations, Novus Media, The Lacek Group, BI Worldwide, Carlson Marketing Group, and BayView Event Center, showcasing a breadth of expertise in product management, negotiation, and event coordination. Jared Smith holds a Bachelor's Degree in Travel and Tourism, Marketing, and Spanish from St. Cloud State University.

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