Alexander Götz

Alexander Granz is an experienced professional in product development and management, currently serving as the Head of Product for the Audi Ecosystem at Audi Business Innovation GmbH since January 2014. Previously, Alexander held positions as Associate Partner and Principal Director at Batten & Company, focusing on the automotive, financial services, telecommunications, and retail industries. Competencies include customer relationship management, brand strategy, digital marketing, and enterprise improvement. Earlier roles include managerial positions at Deutsche Telekom AG, T-Mobile, and various consulting roles with BBDO and Boston Consulting Group. Alexander's educational background encompasses a diploma in marketing and auditing, as well as a Master of Business Administration from the University of Bayreuth.