Marcel Braun

Marcel Braun is the CEO of HOLY FASHION GROUP since January 2014, overseeing renowned brands such as Strellson, JOOP!, and Windsor. Prior to this role, Marcel served as Managing Director and member of the Executive Committee at Peek & Cloppenburg, where responsibilities included leading the international multi-brand fashion department and spearheading retail expansion in Austria and Eastern Europe from 2010 to 2013. Marcel's experience also includes serving as Executive Vice President at DKSH from 2006 to 2009, managing luxury goods distribution across Asia, and working as Associate Principal at McKinsey & Company from 1999 to 2006, focusing on strategy and operations for global consumer goods and retail firms. Earlier, Marcel established TAG Heuer's Hong Kong subsidiary and managed operations in Greater China, Japan, and other APAC markets from 1992 to 1999. Academic credentials include a Dr. oec. HSG degree in Marketing and Retail from the University of St.Gallen.