Heather Cates Litfin

Heather Cates Litfin's work experience consists of various roles in different companies. Currently, they are a Member at Chief, which is a private network for senior women leaders. Prior to that, they worked as the Chief Marketing Officer at Home Franchise Concepts.

Before that, Heather worked at Allergan as the Executive Director of Consumer Marketing, where they played a crucial role in driving sales growth and leading brand strategy and campaign development. Heather also collaborated with media agencies and managed a COVID Taskforce.

Earlier in their career, Heather worked at Yum! Brands as the Director of Brand Marketing, Innovation, where they were responsible for launching successful programs like Nacho Fries and establishing an innovation process.

Heather also has extensive experience at Mattel, Inc., where they held roles such as Director of North America Marketing, Global Brand Director, and Senior Marketing/Brand Manager. Heather'sachievements at Mattel include driving growth and profit targets, launching marketing campaigns, and identifying growth opportunities.

In the beginning of their career, Heather worked at Nissan North America as a District Manager, Marketing Specialist, and Strategy Specialist, where they implemented marketing campaigns, improved customer satisfaction, and exceeded sales goals.

Overall, Heather Cates Litfin has a diverse background in marketing and brand management, with a strong focus on driving growth and achieving business objectives.

Heather Cates Litfin holds a Bachelor of Business Administration (BBA) degree in Marketing from the University of Notre Dame, which they completed in 2001. Heather then pursued further education and earned a Master of Business Administration (MBA) degree in Business Management from the Pepperdine Graziadio Business School in 2005. Additionally, Heather also studied abroad at the University of Oxford in 2004, focusing on International Business.