Wayne Fagan

Wayne Fagan is an experienced digital marketing and demand generation professional with a history of working with leading companies in the telecommunications and financial services sectors. Currently serving as Digital Marketing & Demand Generation at Home Trust Company since May 2017, Wayne focuses on building digital marketing capabilities and driving demand generation initiatives. Prior experience includes roles at Bell Canada as Associate Director of Demand Creation, where Wayne developed innovative marketing programs to support revenue growth, and at Rogers Communications as Manager of Demand Generation, creating customer acquisition strategies. Wayne's foundational experience includes positions at Dun & Bradstreet, RBC Royal Bank, BMO Financial Group, The Loyalty Group, OgilvyOne, and JWT, with a strong emphasis on customer acquisition, marketing strategy, and relationship management. Wayne holds a Bachelor of Commerce degree from the University of Toronto, specializing in Economics & Finance and majoring in Marketing Management.