Adrián Herrera

Adrián Herrera is an experienced commercial and marketing professional with a robust background in business management and strategic planning. Currently serving as Commercial Director for Fluorine Products LATAM at Honeywell since September 2014, Adrián oversees the Fluorine Products, Research Chemicals, and Fine Chemicals sectors across Latin America. Previous roles at Honeywell include Senior Strategic Marketing Manager and Strategic Marketing Manager, where responsibilities encompassed developing strategic business plans and implementing pricing models. Prior experience includes roles at the Secretariat of Economy, the British Embassy in Mexico, and Promexico, with a focus on marketing, public relations, and fostering international trade relations. Adrián holds a Bachelor's degree in International Relations from Instituto Tecnológico Autónomo de México.