Heidi Violeta Quirino Cruz

Heidi Violeta Quirino Cruz currently serves as the Team Lead for Global New Business in LATAM at Hootsuite, a position held since September 2023, and previously held the role of Senior Account Executive. Prior experience includes an Account Executive role at ProductsUp from June 2022 to May 2023, as well as Account Executive positions at Zendesk from July 2021 to January 2022 and at Oracle from September 2019 to July 2021, where responsibilities involved helping companies with digital transformation and cost reduction. Earlier, from January 2017 to September 2019, responsibilities as USA Inside Sales & Renewal Manager and USA Service Support Manager at Avaya included managing renewal maintenance quotes and collaborating with the sales team. Additional experience includes serving as an Account Representative for Lufthansa and as a Pricing Analyst at Crown Relocations. Heidi Violeta Quirino Cruz holds degrees in International Economics and Business from the University of Groningen and International Affairs from Universidad Nacional Autónoma de México, complemented by English language studies at Canadian College and experience as an English teacher.