Matthew Skobin

Matthew Skobin is an experienced data analytics and business insights professional with a robust history in leadership roles across notable organizations. Currently serving as the Director of Business & Product Insights and Data Analytics at Hootsuite since January 2023, Matthew previously held various key positions at F5, including Director of Analytics and Senior Manager of Enterprise Analytics, where responsibilities included managing analytics strategies, leading teams, and optimizing data use. Prior roles at Expedia, Inc. and AT&T Mobility involved enhancing data reporting processes and improving operational procedures through analytics. Matthew holds a Bachelor of Business Administration from the University of Washington's Michael G. Foster School of Business.