Lana Belmokadem

Lana Belmokadem is currently the Vice President of Marketing at Hoover Ferguson. Lana has over fifteen years of experience in marketing, with a focus on strategic marketing communications. Lana has a proven track record in developing and executing successful marketing campaigns that have positively influenced the perception of corporate brands and generated interest in products and services.

Lana began their career as a Strategic Marketing Communications Manager at SpeedCast International Limited. In this role, they were responsible for developing the overall marketing strategy, refreshing the corporate brand messaging, and increasing industry exposure via press releases and speaking opportunities. Lana was also instrumental in launching an oil & gas industry-first solution and conducting an industry survey to benchmark industry perceptions.

After three years at SpeedCast International Limited, Lana became the Director of Marketing at Amalto Technologies. In this role, they were responsible for developing and executing a new marketing strategy, repositioning products and services in a clearer way for customers and prospects, and driving the launch of an oil & gas industry-first solution. Lana also increased industry exposure via press releases, media pitching, and speaking opportunities.

After four years at Amalto Technologies, Lana joined Harris CapRock Communications as the Senior Marketing Manager. In this role, they were responsible for driving strategic marketing efforts aimed at drilling contractors, E&P operators, and service companies to grow market share and revenue. Lana also oversaw the development and execution of customer satisfaction surveys, assisted in the planning and execution of annual Customer Advisory Board events, and oversaw product marketing for new products and services.

After four years at Harris CapRock Communications, Lana was promoted to Vice President of Marketing at Hoover Ferguson. In this role, they is responsible for developing and executing marketing plans to support business objectives, overseeing the global marketing team, and managing website content and copy. Lana is also responsible for media relations, sponsorships, and global tradeshows and conferences.

Lana Belmokadem has a Bachelor of Arts (B.A.) from the University of Houston in Communications (Advertising/PR). Lana also has an edX Verified Certificate for One Planet, One Ocean from edX, and a Practical Product Management certificate from Pragmatic Marketing.

The team that Lana Belmokadem works with is the Marketing team.