Zarina Yakupova

Zarina Yakupova is an accomplished professional with extensive experience in client services and digital transformation. Currently serving as Client Service Director at HOPSCOTCH Season since October 2021, Zarina previously held the role of Consultant at Emakina.FR, where Zarina developed recommendations for digital marketing and unified commerce projects. Prior experience includes working at Capgemini Invent as a Consultant in Digital Customer Experience, focusing on digital transformation in marketing, sales, and customer service. Zarina also has experience in sales business development at L'Oréal, where key account management and marketing campaign analysis were central responsibilities, as well as a brief tenure as an Auditor at EY. Educational qualifications include a Master’s degree in Strategy and Management of International Business from ESSEC Business School and two Master's and a Bachelor's degree in Economics and Business Administration from Paris-Pantheon-Assas University.