Ricardo Marques Simões Ferreira is an experienced professional with a robust background in business development and management across various sectors. Currently serving as the LATAM Regional Manager for HORISEN since March 2023, Ricardo initially conducted feasibility studies for the company's Brazilian market entry. As Country Manager at PARIS Technologies International, a position held since December 2021, significant progress was made in establishing a presence in the Brazilian software ecosystem. Ricardo has also held key roles including Solution Analytics Director at NORDICA, where sales and market penetration targets were consistently surpassed, and Founder of Pense Troque Veículos, a start-up that developed an innovative digital exchange platform. With a career spanning multiple organizations, Ricardo has demonstrated expertise in strategic planning, alliances, and marketing, backed by academic credentials in engineering and business intelligence.
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