Roberto MacHuca Ananias

Roberto Machuca Ananias is an accomplished executive with extensive experience in strategy and governance across various industries. Currently serving as Chief Strategy Officer at AppAR Latam since March 2022, focusing on augmented reality and digital shopping experiences, Machuca Ananias is also a partner at tomate®governance and Horton International, specializing in corporate governance and talent acquisition, respectively. Their prior roles include significant leadership positions at Zurich Insurance Company - Chilena Consolidada, where responsibilities included overseeing operations, strategy, and corporate development for Latin America. Machuca Ananias holds an MBA from The University of Texas at Austin and an Ingenieria Comercial degree from Universidad del Desarrollo.