Joyce Hernandez

Joyce Hernandez is a seasoned marketing professional with extensive experience in social media and email marketing. Currently serving as a Paid Social Marketing Analyst at Hot Topic since November 2021, Joyce is responsible for strategizing and implementing paid social media campaigns, achieving significant year-over-year impressions growth for various brands, and providing analytical feedback to senior leadership. Prior to this role, Joyce held multiple positions at Sky Zone Franchise Group, including Email Marketing Coordinator, where successful strategies led to substantial increases in email engagement metrics and guest retention. Earlier career experiences include managing social media presence, facilitating franchise operations, and providing customer service in roles at BoxLunch and The Walt Disney Company.