Yafaa A.

Yafaa A. is an experienced marketing professional currently serving as Head of Marketing at Elsewhen since October 2021, where the focus is on integrating strategy, design, and engineering for impactful digital consultancy. Additionally, Yafaa A. is an advisory board member at HotTopics.ht and the founder of Mind Narrative™, a London-based creative entity, and authored the poetry book "EXTRAVAGARI." Previous roles include EMEA Marketing Lead at Telstra Purple, where marketing strategies for Data & Analytics and Digital Transformation domains were developed and executed, and founder of Data Journeys, a project emphasizing the importance of data. Yafaa A. also contributed to the Institute of Business Ethics and held various marketing positions at PCCW Global, Valona Intelligence, and Consensio.co. Educational credentials include a Master’s degree in International Business Management and a Graduate Certificate in Business and Management from the University of East London, complemented by studies in Chinese at Shanghai International Studies University.