Paulina Barrera

Paulina Barrera is an experienced professional in social media management and loyalty program coordination, currently serving as Social Media Manager and Coordinadora de Programas de Lealtad at Hoteles City Express since June 2016. Responsibilities include conceptualizing and managing social media campaigns, planning and managing performance indicators for four customer loyalty programs, and creating commercial alliances to enhance customer satisfaction and retention. Prior experience includes a role as Ejecutivo de Medios at TU CASA EXPRESS from November 2011 to May 2016, and an administrative assistance position at the Instituto Electoral del Distrito Federal in 2010. Educational credentials include a workshop in e-Marketing and Strategic Communication from Instituto Tecnológico y de Estudios Superiores de Monterrey in 2014 and a degree in Communication from FES Acatlán, obtained in 2011.